House 99


by David Beckham

2018 - AKQA Paris


Through playful grooming tutorials, dynamic visuals, witty, long-form editorial and a diverse cast of influencers, House 99 seeks to lift the filter on male grooming, making it accessible to all.

This digital-first brand embodies David’s vision to challenge the conventions of masculinity, providing a space for all men to inspire each other to evolve and experiment with their aesthetic.

From London to Shanghai, AKQA Paris supported David in the branding and content creation of the brand.





AKQA Dream-team

Creative and Artistic Direction :
Peter Lund, Joshua Ogden, Christian Lowell, Jacquie Sze, Hugo Thomas,  Yann Moszyński

Production and Delivery :
Quentin Bernard, Marion Bedetti