My friend Matthieu Berthault and I love cycling. A lot.
But we believed that the industry is a little bit too performance-obsessed.
So in 2019, we decided to create Les Rookies.
A place to share our thoughts, ideas, rides and findings, but also our fails, mistakes and unexpected clusterfucks.
We wanted to create a community gathering rookie and experimented cyclists around beautiful human adventures.
No competition. No performance. No racing. No judging.
Just the simple pleasure of enjoying a bike ride.
Urban cycling for beginners.
We launched the website and our social platforms in May 2020, in the middle of the Coronavirus crisis Convinced that the bicycle is the vehicle of the future, we wanted to encourage people to start cycling in this very particular context. So our first piece of content was a free guide : “Urban cycling for beginners”. Available in english and in french, the guide has been massively shared online, dragging the attention of media and brands who wanted to be involved in our initiative. In just a week, the guide has been downloaded almost 10 000 times.
Read the guide.
The complete guide to bicycle tyres.
We must admit that when we buy new tyres, we don’t always reeaaally understand the confusing terms like 700 x 23C, 650B, 127 TPI, 29”, tubeless ready, slick, grip or ETRTO 40-622. When we had to choose the best equipment for our next bike trip, we thought we’d take advantage of Hutchinson’s expertise to clarify it all for our audience (and for us). After hours of work, we published sixty-six pages of simplified knowledge in english and in french, so anybody can understand and chose his tires rightfully thank’s to our free guide.
Read the guide.
Since 2019, we had the chance to create content for brands we admire :
Strava, Komoot, Hutchinson Tires, Decathlon, Columbia, Julbo, Sea To Summit, Odlo, Abus, or Cyclable.
And to appear in various press releases and talks :
Brut, Urban Future, City Changers, Strava or Dans la roue’s podcast.
Visit us :