Louis Vuitton

La Route de Soi


An interactive journey into the founding story of Louis Vuitton, following his footsteps from his native family windmill, to the sweeping landscapes of Jura, with Paris in the horizon. Led by a trace of trunks, triggered by the viewer.

Watch the full interactive film exclusively in the Louis Vuitton App.



The dreamteam : 
Client : Louis Vuitton
Agency : AKQA Paris
Creative Director : Mads Rasmussen / AKQA
Art Director : Yann Moszynski / AKQA
FPV Pilot : Benoît Finck
DOP : Christophe Guyon
DOP Assistant : Loic'h Lambert
Steadycamer : Teva Vasseur
Producer : David Brakha & Amandine Winter / AKQA
Art buyer & producer : Noëlle Duperrier-Simond
Continental Productions : Manuel Morales, Nicolas Billon, Jade Ochipinti, Rachel Attuil
Post-production : Artifices
Sound : Nouvelles Ecoutes