Mory Sacko at Louis Vuitton
Sharing a deep passion for travel, Louis Vuitton and emerging Chef Mory Sacko collaborated for the opening of a pop up restaurant, during Summer 2022 in Saint-Tropez. For the occasion, we were asked to share the story of this collaboration on a devoted Louis Vuitton Instagram account created specifically for the restaurant and it’s content.
Client
Louis Vuitton
Year
2022
Agency
AKQA Paris
Capturing the spirit
Our three-person crew flew to Saint-Tropez to capture the location, the chef, his crew, and of course, the dishes, served in dedicated hand-made Louis Vuitton crockery. The content was then collated into a substantial photo & video library for Louis Vuitton to use freely on their Instagram account.
Sharing Mory’s journey
We flew to Saint-Tropez a second time to interview Mory Sacko on the travel memories that inspired the dishes he served at the pop-up. From the interview, we created four Instagram Reels, one per dish, immersing the viewer into Mory’s memories and inspiration through captivating sound-design.
AKQA dream-team
Conception & Art-direction : Matthieu Berthault, Yann Moszynski, Bastien Bouchard
Video & Photography : Matthieu Berthault, Yann Moszynski
Production : Amandine Winter
Account Management : Olivier Jouin
Retouching : Matthieu Berthault, Yann Moszynski
Editing & Colour-grading : Yann Moszynski
Sound : Nouvelles Écoutes
