Louis Vuitton
The Book

Twice a year, Louis Vuitton publishes The Book: a printed magazine celebrating the brand’s heritage, creativity & audacity.

Initially reserved to most loyal customers, AKQA has been approached to create a digital version of The Book in the Louis Vuitton App.

A creative playground to push digital boundaries to later scale across the brand.

Client
Louis Vuitton

Year
2020-2023

Agency
AKQA Paris

Bringing the pages of Louis Vuitton’s print magazine to life.

For the very first time, The Book’s print magazine experience is extended into the digital world, available exclusively on the Louis Vuitton mobile app.

Using print articles from The Book as a point of departure, the app’s 15 regularly updated articles leverage AR, 3D, gaming, FPV drones, or spatialised sound technologies to offer videos, games, podcasts and other experiences, offering an immersive invitation into the world of Louis Vuitton.

Experiences Overview

Albatros

The Book 12

Interactive experience
360° film & spatialised audio
The Art of Windows

The Book 14

Interactive Experience
Mobile video game
La route de soi

The Book 200

Interactive experience
FPV drones & initiatory journey
A trunk's tale

The Book 14

Interactive Experience
Film directing & illustrations
Néo-Antique

The Book 12

Interactive experience
Robotic arms & virtual sets
Radiographies

The Book 12, 14 & 200

Interactive Experience
AR & Print magazines
Le Goût du geste

The Book 200

Interactive experience
FPV drones & ASMR
Malles aux trésors

The Book 14

Interactive Experience
Real-time 3D & CGI
I am a Legend

The Book 200

Interactive experience
Airports & podcasts
Adresse Classée

The Book 12

Interactive experience
Spatialised audio & illustrations
Wildlife

The Book 200

Interactive experience
Robotic arms & virtual sets